Lina Classon A New Start

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A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers would be adults aged 20-70 seeking positive changes to their health and wellbeing. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.

A new start Lina Classon Women’s Business Leadership Part I Professor Frey 120810

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Schools and workplaces are hierarchical. Instruction and evaluation come from above. Those in positions of authority have all the answers and know best. We learn this chain of command from early on. We also learn that questioning the status quo and challenging authority can land you in a great deal of trouble. You need to Follow Rules. This hierarchical system naturally requires rules and discipline. A great deal of a child's first few years at school involve learning how to sit, line-up, talk, behave, eat, and so on. There is clearly a need to maintain order for management purposes, but we carry this reliance on rules into adulthood, where it doesn't serve us so well. You need to Learn and Then Do. Tasks in school are given to children with instructions, examples, and demonstrations. We read about concepts before applying them. Learning starts with theory and ends with practice and actually doing something. This is the opposite of the entrepreneurial mindset, which sees trying something as the first step, with the learning coming afterward.

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